Asking the right strategic questions is crucial for business game play. The right strategic questions and your answers provide a framework from which you can prepare your company to move forward—and ahead—of the competition. Below are some of the key macro questions that will enable you to take a hard look at your current position as well as your next moves to propel your company into the future.
Complete a high-level S.W.O.T. analysis of you company
What are your company’s strengths?
How can you leverage them?
What are your company’s weaknesses?
What methods could you use to address and minimize them?
What are your company’s opportunities?
How can you seize them?
Is there a way to create new opportunities for your company?
What are your company’s threats?
How can you mitigate them?
Who will be your future competitors (suppliers, partners)?
What is your competitive advantage? Differentiation?
What are the current business trends of the industry?
What are the future business trends of the industry?
How are the current trends impacting your company?
How will the future trends impact your company?
How can you proactively capitalize on current and future trends?
To what level do you want to take your company?
How fast do you want to grow?
How are you going to accomplish this growth and the rate of it?
Where are the gaps in your people, process, technology, and tools that will prevent you from meeting your future objectives?
Action (To Achieve Objectives)
What are you not doing today that you need to start doing to achieve your objectives?
What are you doing today that you need to stop doing so that you have the available resources to start doing?
Paradigm Shift Question: “What is impossible today, that if were possible, would have a fundamental and dramatic improvement in your business?” Joel Barker, Futurist
In order to survive—and thrive—in the future, there must be a plan for today. Make that plan and stick to it. It’ll be a win for you and your entire organization.