GeGe Mix helps companies develop marketing and communication strategies to create sales opportunities, introduce a new product, recapture a lost customer, build customer loyalty, increase sales, and raise awareness of a company and its products and services.
GeGe develops marketing research that lays the groundwork for marketing strategy that produces measurable results. Her background includes design and implementation of market definition studies, focus group facilitation, 1:1 interviews, qualitative and quantitative research and analysis.
GeGe has worked with international corporations, privately held companies and locally owned businesses to design and implement integrated marketing campaigns that reach the right audience with the right message at the right time. GeGe has managed image-building public relations programs for large and small businesses, nonprofits and institutions. Her experience includes on-camera interviews and media pitching. GeGe helps companies make the right media decisions and works on messaging and content to maximize business building efforts.
GeGe’s background includes design and implementation of market definition studies, focus group facilitation, 1:1 interviews, qualitative and quantitative research and analysis. Her experience with integrated marketing campaigns includes loyalty marketing programs for Fortune 500 companies; direct marketing to introduce new products and capture sales leads; targeted campaigns to reach high potential market segments, and incentive “push” programs to gain distribution channel market share.