Marketing done right can make things happen—Create sales opportunities, introduce a new product, recapture a lost customer, build customer loyalty, increase sales, and raise awareness of your company, its products and services.
GeGe believes that data and information about your customers and prospects are the foundation of successful marketing. She develops marketing research that lays the groundwork for marketing strategy that produces measurable results. Her background includes design and implementation of market definition studies, focus group facilitation, 1:1 interviews, qualitative and quantitative research and analysis.
GeGe has worked with international corporations, privately held companies and locally owned businesses to design and implement integrated marketing campaigns that reach the right audience with the right message at the right time. Her experience includes loyalty marketing programs for Fortune 500 companies; direct marketing to introduce new products and capture sales leads; targeted campaigns to reach high potential market segments, and incentive “push” programs to gain distribution channel market share.
Adding a positive public relations strategy to your marketing efforts can keep your business top of mind, an especially important goal in today’s digital world. Media coverage that is seen, read and heard creates positive buzz that can produce more leads and sales from prospects who have positive recall of your business and its products. GeGe has managed image-building public relations programs for large and small businesses, nonprofits and institutions. Her experience includes on-camera interviews and media pitching.
Your business building efforts can be maximized with ongoing communications to stakeholders through multiple channels that ensure these important constituents receive timely, accurate information about your business, its current activities, future plans and how these can affect them in the future. Whether it is a communications audit, an employee newsletter or a company brochure or video, GeGe can help you make the right media decisions and work with you on your messaging and content.