By, Steve Finkelstein – Senior Partner
What Makes an Effective Business Presentation?
First, what are you trying to do? Think through your goals and objectives and plan your presentation for the time allotted. For example:
Then, follow these:
- Practice, Practice, Practice
- Know your audience – talk to attendees – understand their expectations
- PowerPoint slides – clean, simple,
- Do not apologize – nervous, cluttered slide, etc.
- Rule of Three – 3 reasons, 3 points, etc.
- Don’t read the slides or the script
- Memorize the first 30 seconds – opening
- Use research, studies to support your point
- Proof – grammar, spelling, etc.
- Murphy’s Law – prepare a contingency plan
- Stay on time
- Engage, involve the audience
- Dress appropriately
- Do not underestimate the time to prepare
- Content is more important than pretty slides
- Check the room layout
- Check out the equipment
- Do not procrastinate
- Anticipate questions – prepare responses
- Teamwork – rehearse thoroughly
- Start and end on time
- Use technology to practice – PowerPoint tools, iPhone voice recorder, video, etc.
THE PRESENTER’S CREED (THE THREE T’S)
- Make your opening statement
- Tell them what you are going to tell them
- Tell them
- Tell them what you told them
And last, but not least!