At some point in their development, almost all businesses face a need for finding sustainable growth (while the focus is generally on volume and revenue growth, most businesses don’t want to sacrifice too much in the way of profits for attaining that sales growth either).
EOD’s Business Development Practice has a proven approach to help your Sales Team develop plans, preferably at the division or territory level, that will grow your volume/revenue in a way that will also grow profits. We do this by focusing on four stages of growth:
- Establishing the Foundation (i.e., corporate strategy),
- Building Loyalty (i.e., retaining customers),
- Enhancing Market Penetration (by converting your competitors’ customers into your own), and
- Growing the Pie (acquiring new customers for your category/products).
Also, we also do this over time (so as not to overwhelm your available resources), and we do this wherever your business is at in the process (we are not here to reinvent your past success). In “Category” we will work with your team to tap into a typically hidden source of growth for your business
Lastly, we work with your Sales leadership to insure you have the best practice Business Development team and related infrastructure (e.g., funnel management, consultative sales training, balanced scorecards, sales technology, development plans, etc.) in place in order to sustain the strategic growth process we help you install.