Sales Promotion (For Trade/Retail Customers)

If your Sales team has access to a promotion budget for their trade/retail customers for improving sales versus promotions aimed at your end consumer covered in our Marketing tab, EOD’s Business Development Practice can determine the most appropriate Sales strategies and most effective use of this trade promotion budget.

The key is to ensure that these strategies integrate with your Corporate and/or Marketing Strategies and Plans, your Sales people understand the Return on Investment (ROI) of their promotional spending, and that they are achieving ROI growth targets set in relation to their Sales Plan.