Experience on Demand

April 2016 Newsletter

Effective Business Presentations

What Makes an Effective Business Presentation?

Steve Finkelstein, EOD Senior Partner

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First, what are you trying to do?  Think through your goals and objectives and plan your presentation for the time allotted.  For example:

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Then, follow these:


  • Practice, Practice, Practice
  • Know your audience - talk to attendees - understand their expectations
  • PowerPoint slides - clean, simple,
  • Do not apologize - nervous, cluttered slide, etc.
  • Rule of Three - 3 reasons, 3 points, etc.
  • Don't read the slides or the script
  • Memorize the first 30 seconds - opening
  • Use research, studies to support your point
  • Proof - grammar, spelling, etc.
  • Murphy's Law - prepare a contingency plan
  • Stay on time
  • Engage, involve the audience
  • Dress appropriately
  • Do not underestimate the time to prepare
  • Content is more important than pretty slides
  • Check the room layout
  • Check out the equipment
  • Do not procrastinate
  • Anticipate questions - prepare responses
  • Teamwork - rehearse thoroughly
  • Start and end on time
  • Use technology to practice - PowerPoint tools, iPhone voice recorder, video, etc.

And remember,

The Presenter's Creed (The Three T's)

  • Make your opening statement
  • Tell them what you are going to tell them
  • Tell them
  • Tell them what you told them

And last, but not least!

Give them your contact information.

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