Experience on Demand

David Straub


David Straub was a sales and marketing executive with several small to medium sized businesses in the retail, nonprofit, and service sectors, and four FMG Top 50 manufacturing companies over the past 35 years. In the last 10 years his roles involved him serving as an internal management consultant. He now shares what he has learned with businesses in his hometown of St. Louis as Experience On Demand's Business Development Practice Leader.

David develops and shares well-designed commercial processes/systems and coaches leaders on how to create integrated and innovative "Go-to-Market" commercial strategic plans, especially business development, category, and channel, and builds the team that will execute those plans using his significant experience with startups and new organizations in multiple industries and non-profit areas.

David's strategic plans focus first on building loyalty, and then on generating productive leads at the lowest costs, expanding markets, and bringing new concepts to market all as a means of generating income growth. Aligning stakeholders by co-creating a common mission, clear vision, and scorecard metrics for these plans have been keys to his success.

Experienced in Global Best Practice Consulting, Budget / P&L Management, LEAN, System Implementation, and Leading Change, David is also experienced at working across the entire path-to-purchase (or course-to-contributions in non-profits) from brand strategy through achieving operational excellence at point-of-purchase/contribution.

David has impactful and intentional communication, teaching, and presentation skills. And he is committed to continual learning, honoring and leveraging our differences, and integrity as personal core values. Over the past 20+ years, David and his wife have been actively involved in marriage ministry in the St. Louis area. He has both a Bachelor of Arts degree in Economics and a Master's in Management degree in Marketing and Finance from Northwestern University, and David is now studying to become a Deacon.

Contact David Straub by calling (314) 283-4068, or send an email to david.straub@experience-on-demand.com.