Channel Management

EOD’s Business Development, Marketing, and Supply Chain practices work together to help businesses generally linked to manufacturing or retailing manage and optimize how their products get to market by understanding the cost to serve our customers via each format or route.

Equally important is where your customers are able to buy your products or services through multiple Points of Purchase. Depending on the mission they are on, today’s shopper is more readily able to determine their Channel or the Points of Purchase where they will buy your products or services while on that shopping mission.

EOD’s Business Development Practice can help our clients to determine if they should want the shopper and their channel (based mostly on the shopper’s sales/profit potential for their products/services), and/or if they should be willing to invest in moving the shopper to another more favorable channel. This combination of format/shopper is EOD’s proven Channel Management program!